HOW MUCH DO YOU REALLY KNOW ABOUT WHAT YOU ARE BUYING

My research project topic is on Ecological Intelligence.

Center for Ecoliteracy Ecological Intelligence

My paragraph description of what I will cover in my research project:

Ecological Intelligence can be broken down into sections. First, it is making calculations know as life cycle assessment, this calculation measures the environmental and health effects of producing economic good and services. Second, making these calculations more transparent for its consumers. In my paper I will discuss the important of Ecological Intelligence through an environmental, and economical prospective. I will also discuss why business should do this to stay competitive and why consumers should want to become more environmentally informed about what they buy. Finally I will discuss the importance using radical transparency with Ecological Intelligence. The outcome of this paper should layout a Road to Sustainability.

MY MISSION:

To advance the understanding, development and application of technologies and methods of prevention, removal and control of environmental risks to human health and ecology.

My Audience:

I have chosen the following two audiences small business owners in vermont and the breadwinners of each household. I have chosen these two audience because Ecological Intelligence can not happen with out the support of the provider and consumer. I will use a non-profit social marketing campaign to reach the breadwinners through Digital Marketing and I will develop a presentation that can be presented at different business conference to comunicate to small business owners.

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