LISTEN TO THE EXPERT

 Ecological Intelligence

About The Speakers

DANIEL GOLEMAN

Psychologist and Writer, Ecological Intelligence

Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Times for many years. His 1995 book, Emotional Intelligence, was on The New York Times bestseller list for a year-and-a-half; with more than 5,000,000 copies in print worldwide in 30 languages, and has been a best seller in many countries.

Goleman’s latest book is Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. The book argues that new information technologies will create “radical transparency,” allowing us to know the environmental, health, and social consequences of what we buy. As shoppers use point-of-purchase ecological comparisons to guide their purchases, market share will shift to support steady, incremental upgrades in how products are made – changing every thing for the better.

GREG NORRIS '85

Founder, Sylvatica

Greg Norris founded and directs Sylvatica, an international life cycle assessment institute which consults on LCA to the UN, governments in the US and abroad, a variety of Fortune 500 companies, industrial associations, and smaller companies, and the non-profit sector. Norris manages the LCA-Into-LEED process for the US Green Building Council. He is Senior Fellow with GreenBlue, providing LCA guidance to their Sustainable Packaging Coalition, and through the SPC to Wal-Mart and the US EPA. He works part time with the Applied Sustainability Center at the University of Arkansas, where he is also Adjunct Professor; in this role he helps the ASC advance the availability of valid and transparent life cycle inventory data. Norris founded Earthster. an open source sustainable information platform, and New Earth, a global fund for community-driven sustainable development. Norris teaches LCA at Harvard, and is Adjunct Lecturer at the Harvard School of Public Health. He is an editor for the International Journal of LCA and the Journal of Industrial Ecology.

How Much Do You Really Know About What You Are Buying?

  My research project topic is on Ecological Intelligence.

   Center for Ecoliteracy Ecological Intelligence 

My paragraph description of what I will cover in my research project:

Ecological Intelligence can be broken down into sections.  First, it is making calculations know as life cycle assessment, this calculation measures the environmental and health effects of producing economic good and services.  Second, making these calculations more transparent for its consumers.  In my paper I will discuss the important of Ecological Intelligence through an environmental, and economical prospective.  I will also discuss why business should do this to stay competitive and why consumers should want to become more environmentally informed about what they buy.  Finally I will discuss the importance using radical transparency with Ecological Intelligence.  The outcome of this paper should layout a Road to Sustainability. 

MY MISSION:


To advance the understanding, development and application of technologies and methods of prevention, removal and control of environmental risks to human health and ecology.

My Audience:

I have chosen the following two audiences small business owners in vermont and the breadwinners of each household.  I have chosen these two audience because Ecological Intelligence can not happen with out the support of the provider and consumer.  I will use a non-profit social marketing campaign to reach the breadwinners through Digital Marketing and I will develop a presentation that can be presented at different  business conference to comunicate to small business owners.  

More links about Ecological Intelligence:

10 Ideas Changing the WorldRight Now

Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything

LINKS

GoodGuide

Environmental Issues Fall 2011

I created this blog for my Environmental Issues class.  The point of this blog is where I plan to post idea and the class